This is who I am.
I grew up on the Wisconsin shore of Lake Michigan and eventually followed my creative compass east to New England. These days I call Portland, Maine home—where I live with an architect (and two very opinionated black-and-white cats) in a nineteenth-century rowhouse we’re lovingly restoring.
After a decade in corporate interior design and historic preservation, I co-founded FilzFelt, a company born from my obsession with wool felt and modern design. The company was acquired by Knoll (now MillerKnoll) in 2012, where I continued as Vice President of Marketing + Communications for Spinneybeck | FilzFelt—guiding creative direction, storytelling, and strategy for more than a decade.
Somewhere along the way, my partner and I took on a different kind of project: restoring a historic home on the Maine coast. The Bracy House (and its smaller, black-clad sibling, The Bracy Cottage) welcomed guests from around the world and deepened my love for craftsmanship, design, and the quiet beauty of everyday things.
Now I’m channeling that same spirit into my newest venture, Hei-Day—a design-forward lifestyle brand that blends Nordic simplicity with Maine soul. Through thoughtfully curated home goods, apparel, and objects, Hei-Day celebrates the kind of design that makes daily life feel just a little more magical.
This is what I've done.
After years in corporate interior design and historic preservation, I co-founded FilzFelt in Boston with designer Kelly Harris Smith. We introduced 100% wool design felt from Germany to the U.S. market and quickly became a go-to for architects and designers looking for materials that were as sustainable as they were good-looking.
In 2011, Knoll came calling, acquiring FilzFelt through Spinneybeck. I stayed on as Vice President of Marketing + Communications for Spinneybeck | FilzFelt (now part of MillerKnoll), where I spent the next decade shaping brand stories, creative direction, and the occasional felt-filled photoshoot.
A few years later, my architect husband, Adam Yothers, and I traded Boston for the Maine coast and took on a new kind of project: a time-worn 1890s home in Cape Neddick. We reimagined it as The Bracy House, a design-driven vacation rental that mixed old-soul charm with clean, modern lines. Then came The Bracy Cottage—our little black minimalist cabin that somehow made its way into the January/February 2021 issue of Maine Magazine.
All of that—building brands, restoring spaces, and finding beauty in the everyday—led to my latest adventure: Hei-Day, a design-forward lifestyle brand where Nordic simplicity meets Maine soul. It’s my way of sharing the kind of design that makes daily life feel just a little more magical.
Experience
Founder & Shopkeeper
Hei-Day
Portland, Maine
Jun 2025 – Present
Co-Founder &
Vice President of Marketing + Communications
FilzFelt
Boston, Massachusetts /
Getzville, New York
Jul 2008 – Sep 2023
Vice President of Marketing + Communications
Spinneybeck for MillerKnoll
Getzville, New York
Sep 2013 – Sep 2023
Founder & Co-Designer
The Bracy House
Cape Neddick, Maine
Dec 2015 – Jul 2022
Co-Designer
The Bracy Cottage
Cape Neddick, Maine
Oct 2018 – Jul 2019
Interior Designer
PH Partners
Boston, Massachusetts
Sep 2005 – Apr 2008
Interior / Preservation Designer
CBT Architects
Boston, Massachusetts
Sep 1997 – May 2002
Jan 2005 – Sep 2005
Interior Designer
Shepley Bulfinch
Boston, Massachusetts
Feb 2004 – Jan 2005
Architectural Conservator
Building Conservation Associates
Dedham, Massachusetts
Sep 2002 – Feb 2004
US/ICOMOS Summer Intern
Pamiatkovy Ustav
(Institute of Monuments)
Banská Stiavnica, Slovakia
May 2002 – Aug 2002
Education
M.A. Preservation Studies
Boston University
Boston, Massachusetts
May 2004
B.S. Environment, Textiles, & Design
University of Wisconsin
Madison, Wisconsin
May 1997
Preservation Certificate, Historic Preservation and Conservation
Preservation Institute: Nantucket
Nantucket, Massachusetts
Aug 1997
Community & Creative Involvement
Before & After the Bell Program
Helping Portland’s youngest residents start their days with creativity, curiosity, and a little laughter. It’s part community, part chaos, and a good reminder that design thinking starts early.
Portland, Maine
Sep 2024 – Present
Animal Refuge League of Greater Portland
Portland, Maine
Sep 2023 – Sep 2024
Mills Gallery at Boston Center for the Arts
Boston, Massachusetts
Apr 2006 – Oct 2009
Press
Maine Magazine, Jan/Feb 2021
”New Life: An architect and a felt company founder revitalize a rundown property in Cape Neddick”
Read article ⟶
Boston Globe, Jan 2009
”The oldest textile, new again”
Read article ⟶
This is my Instagram.
Where design meets daily life: old houses, cold water, warm light, and two black-and-white cats keeping it all in check—with plenty of Maine magic in between.
