I'm a marketing mind with entrepreneurial tendencies who lives and works in New England.

 
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Who I am

Traci Roloff grew up on the Wisconsin shore of Lake Michigan and moved to New England when she was 23. Some of her favorite things are Finnish textiles, photography, good coffee, Nordic furniture, podcasts, Wes Anderson films, and warm cat bellies. She lives with an architect and a black & white cat (both of whom are a bit finicky) near the harbor in Boston, Massachusetts. They live a somewhat simple life where they walk to work and eat lunch together at home just about every day. 

After a 10-year career in corporate interior design and historic preservation (odd pairing, she knows), Traci co-founded a little felt company called FilzFelt. The company sells German-milled wool felt and felt products and were acquired by Knoll (an iconic American furniture company) in 2012. She still holds an integral role; however, missed the day-to-day of running a small business. When Traci and the architect had an opportunity to own and run an Airbnb in an old house in Maine, they jumped at it. The property is named The Bracy House (in honor of the family who brought it into being) and they welcome guests from all over the world.

On vacation, you'll find Traci & the architect in Berlin, Copenhagen, Helsinki, or Reykjavik and most often in the museums and coffee shops of these places. They are influenced by their travels and try to bring bits and pieces home (some even make it to their house in Maine.)

 

What I've done

Following a career in corporate interior design and historic preservation, Traci Roloff founded FilzFelt in 2008 with like-minded designer, Kelly Harris Smith. FilzFelt imports 100% Wool Design Felt from Germany and retails yardage, speciality products including floor coverings and provides custom fabrication services to the trade and end user. In December of 2011, Knoll Inc. acquired FilzFelt through their subsidiary, Spinneybeck, however Traci remains an integral member in her role as Vice President of Marketing & Communications at Spinneybeck | FilzFelt.

In 2017, Traci founded a vacation rental business in Cape Neddick, Maine called The Bracy House. With architect, Adam Yothers, the historic house built in 1890 by the Bracy family was completely renovated and reconfigured into two two-bedroom, two-bathroom vacation rental units. The decidedly contemporary interiors provide a unique hospitality experience that benefits from the coastal beaches and urbane amenities of southern Maine. The project continues with a contemporary cottage that will built on the property beginning in the fall of 2018.

 

Experience

Owner & Designer
The Bracy House LLC
Cape Neddick, Maine
Jul 2017 – Present

Co-Founder and
Vice President of Marketing & Communications

FilzFelt
Boston, Massachusetts
Jul 2008 – Present

Vice President of Marketing & Communications
Spinneybeck
Boston, Massachusetts
Sep 2013 – Present

Interior Designer
Higgins + Roloff Design
Brighton, Massachusetts
Nov 2005 – Apr 2007

Interior Designer
PH Partners
Boston, Massachusetts
Sep 2005 – Apr 2007

Interior Designer
CBT Architects
Boston, Massachusetts
Sep 1997 – May 2002
Jan 2005 – Sep 2005

Interior Designer
Shepley Bulfinch Richardson and Abbott
Boston, Massachusetts
Feb 2004 – Jan 2005

Architectural Conservator
Building Conservation Associates
Dedham, Massachusetts
Sep 2002 – Feb 2004

US/ICOMOS Summer Intern
Pamiatkovy Ustav
(Institute of Monuments)
Banska Stiavnica, Slovakia
May 2002 – Aug 2002

 

Education

M.A. Preservation Studies
Boston University
Boston, Massachusetts
May 2004

B.S. Environment, Textiles, and Design
University of Wisconsin
Madison, Wisconsin
May 1997

 
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Instagram

Photos of travels (mainly to cold places), books, the Maine woods, things at her feet, the North Atlantic (and occasionally Pacific) ocean, and from time-to-time a black and white cat.